The Art of Engaging Hearts, Hands and Heads Photo credit Below I posted a question to twitter yesterday asking what common mistakes are made by leaders and supervisors. One of the respondents was from @anthonystevens, “Typical management blunders include, Micromanagement, misplaced priorities, treating people as interchangeable “things”. After reading Anthony’s answer I perused his blog […]Read the rest
A Model For Telling Your Business Story Stories matter. And in the marketplace business story, organization story matter ALOT! Each story should be as unique as the DNA that makes up the venture or organization. That said every story should take into mind the following elements. Want to see your story in a whole new […]Read the rest
Ever met someone and within three minutes wished you were home watching television? Ever watched someone ruin a relationship in one setting? Ever walk away from an encounter saying, “hmm I’m glad I was here, I feel better; now?” People, impact and effect. Last night I attended Paul Anderson’s Career Mixer. RSVPS for the Prolango […]Read the rest
Communication Simplification & Business Alignment Model Yesterday I talked about how clear communications are most powerful and outlined my process of clarification and simplification in communication and marketing. The problem is when a gap exists between communication/marketing and operations. This usually reflects reality; the existence of a gap between what we’re promising and what we […]Read the rest
From Static To Dynamic. From Archived to Real Time. From Network to Eco-systems. From volume to meaning my journey in social media/digital communications Meaning. Pure and simple I want to provide added value and for me that means making it easier for you to find what you need from me. In addition I have my […]Read the rest
How do you make decisions? How do you advise others on your team to make decisions? One of my clients recently expanded her marketing department and is concerned about maintaining the brand image and culture of her company while simultaneously liberating her marketing team to engage in authentic, transparent online communications. First we reviewed her […]Read the rest
Like a Kid in a Candy Store, originally uploaded by weekbeforenext. Super Freakonomics Lesson #1: As Candy is to a Kid so is Incentive to Human Behavior On the plane home from Denver Sunday night I read Super Freakonomics by Steven D Levitt and Stephen J Dubner. It’s the followup to the national bestseller Freakonomics. […]Read the rest
Words Equal Culture Words Are ‘principal carriers of meaning,’ powerful beyond comprehension. Building blocks. Tools of expression. Significance filters. Words matter. They always have and now amidst a globally connected web community, they matter more; if that’s possible. Culture A culture is the cumulative beliefs and behaviors, the personality and characteristics of a particular community, […]Read the rest
Meet Community & Team Killer #1: The Ego One of my girlfriends (age 45+) told me a story about a friend of her’s who recently celebrated her third marriage. (Do you even celebrate the third one?) My girlfriend was horrified when her fairly normal friend transformed into bridzilla.( 20 year old bridzalla’s are cute; 45 […]Read the rest
Social Language:The body of words, systems, terms, symbols, gestures, phrases and tools used to communicate thought, emotion and meaning in the on line world and community.
Yesterday I posted a statement on FaceBook, “Brand is just the gut feeling others have about your business.” A few minutes later my sister who is a few years younger than me clicked thumbs up, she liked my status update A few hours later my 20 year old daughter, Rosie posted her thoughts and albeit she was three states away in her dorm room at Denver University, make no doubt…
I heard her loud and clear.”BRANDING IS STUPID!” her response roared.
Language it’s extremely social these days… Read the rest